Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair For Medium-Thick Hair

Active Naturals

• Lupine Botanicals

Gentle Anti-Fade System for Long-Lasting Color Brilliance
Keep your color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance.

• Scientifically shown to protect your hair to help extend the life of your color*.
• Perfectly balanced cleanser to carefully lift away impurities and brilliantly enhance your color clarity.

Developed by out expert team of scientists and a stylist, our Active Naturals® formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed.

Dermatologist Recommended for over 60 years.

Recycle because it matters.

Made in Canada

Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if necessary. Follow with Aveeno® Living Color™ Conditioner for Medium-Thick Hair.

© 2010 Johnson & Johnson Consumer Companies, Inc.