For renewed skin. Other exfoliating soaps can strip your skin so you're getting rid of everything, including the good stuff. But not this beauty bar! Gentle exfoliating formula contains exfoliating beads and 1/4 moisturizing cream to lift away dull, lifeless surface cells and hydrate new, fresh skin. Exfoliating daily is a healthy way to care for your skin. Does not dry your skin like ordinary soap. #1 dermatologist choice.