L'Oreal Men's Expert Vita Lift Anti-Wrinkle & Firming Moisturizer with UVA/UVB Sunscreen SPF 15

Active Defense System

• Pro-Retinol
• Reduces wrinkles, firms face and neck
• Non-Greasy
• Hydrates skin
• Dermatologist tested for safety

Recommended for:

• The Skin Cancer Foundation recommends this product as an effective UV sunscreen
• After the age of 40, men's skin begins to develop deep wrinkles as it loses firmness and elasticity, causing skin to sag

Technology:

• Formed from a Vitamin A derivative, Pro-Retinol A, it smoothes fine lines and wrinkles.
• With Par Elastyl, made of peptides of plant origin, it makes skin firmer.

Results:

• Visibly decreases surface wrinkles in 4 weeks
• Firms the face and neck for a more youthful looking appearance
• Revitalizes skin
• Broad spectrum UVA/UVB sunscreen protection

Product Feel:

• Provides all day hydration
• Skin feels smoother and softer
• Non-oil, non-sticky, absorbs quickly

Find expert advice at:
lorealmen.com or call 1-800-322-2036

Custom Technology for Every Man's Skin

After cleansing, apply Vitalift SPF 15 onto fingertips and rub together.  Starting on your forehead, massage gently in a circular motion, moving away from your eyes, until absorbed.  Apply Vita Lift SPF 15 before sun exposure over your entire face and neck, especially near expression lines and wrinkles.

Skincare 101:
For healthy-looking skin, follow a simple 3-step skincare regimen.

Step 1:  Cleanse
Power Clean™
Anti-Dullness Face Wash

Step 2: Moisturize
Vita Lift SPF 15
Anti-Wrinkle & Firming Moisturizer

Step 3: Treat Eye Area
Circle Eraser™
Anti-Dark Circle Moisturizer

Also, for smoother skin, exfoliate 2-3 times per week before shaving with power buff.

L'Oreal USA, Inc.