The only haircolor with Pro-Keratine Complex to help revitalize hair's youthful appearance. Triple protection system reinforces the internal structure of hair and helps protect from damage for ultimate lightening in one easy step. No pre-bleaching required. Nothing protects better, nothing covers gray better.*
Before: Protective pre-color serum. Helps protect fragile areas of the hair, particularly dry ends, and helps prevent damage
During: Protective Pro-Keratine color creme. Turns even natural dark blonde hair into a luminous, extra-light blonde. No harsh, brassy tones
After: Protective conditioning treatment. Deeply conditions and helps protect your hair after and in-between coloring
Result: Hair rediscovers its youthful look giving you a rich, radiant light blonde shade. Up to 100% gray coverage.
*Compared to each leading competitor's top selling brand.
Please see instructions enclosed in package.
L'Oreal USA, Inc.