Whitens Deeper* & Restores Enamel
Go Beyond surface whitening, to a radiant smile that shines from the inside and out.
Tooth discoloration is caused by two types of stains - surface stains, and deep stains. Unlike most whitening toothpastes, which only whiten on the surface, this daily-use deep whitening formula is expertly designed to provide double the whitening action:
- On the Surface: gently polishes away surface stains, without scratching the enamel
- Below the surface: safely whitens below the enamel to help remove deep stains where they start.
Specially Formulated with Proven Ingredients:
- *Active Dental Peroxide: the same enamel-safe whitening ingredient that dentists use.
- Fluoride: to actively restore and strengthen enamel
- Whitens on and below the surface
- Whitens deeper (with ADP)
- Restores enamel
- Formulated for superior whitening
- Unlike most whitening pastes, expertly designed to provide double the whitening action
- Visible whitening in 8 weeks
- Significantly better whitening than the leading paste (at 8 weeks with rinse)
- First toothpaste with the same enamel-safe ingredient dentists use
Adults & Children 12 Years of Age or Older
- Brush Teeth Thoroughly, Preferably after Each Meal or at least 2 Times a Day, or as Directed by a Dentist or Physician
- Children Under 12 Years: Ask a Dentist or Physician
- Store at 20°-25°C (68° – 77°F)
©Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.