Color Safe Formula
14 day straight is free from harsh chemicals. This straightener is a conditioner based formula loaded with Keratin and can be used as many times as needed without harming your hair. As 14 day straight is applied, keratin naturally bonds to hair. Heat sets keratin more permanently to hair. This process polymerizes and sets the final shape, straightening hair and leaving it straight, strong and silky-smooth for up to 14 days.
- No sodium chloride, salt, dyes sulfates, parabens, gluten
- Not tested on animals
We are a family just like yours. We are concerned about the environment and the chemicals we are exposed to on a daily basis. We have been making hair care for 30 years so we developed a new line of hair care free from harmful chemicals. We use organic extracts and safe, fresh, natural ingredients. Renpure is safe hair care for our family and yours.
I'm Tom Redmond Jr., my dad and I started making hair care 30 years ago and pledged to never skimp on quality and never compromise on ingredients, we just make great formulas.
Made in USA
Wash hair with Brazilian Keratin Shampoo. Towel dry hair and apply 14 Day Straight to damp hair, coat hair shaft all the way out to tips and comb through to ensure application . Leave on hair for 30 minutes. Pull hair straight using a brush and blow dry until hair is completely dry. Use flat iron (set at 450F) to seal and lock-in the keratin treatment. Divide hair into small sections. Flat iron each section 7 to 10 times. Do not wash or condition hair for 24 hours. After 24 hours, wash and condition with Renpure Brazilian Keratin Straightening Shampoo and Conditioner. Treatment lasts up to 14 days.