Hair Color Tips and Advice: Your Dream Color

Enhance your natural beauty and reflect your personal style with color that's so beautiful, so vibrant, so you. Experiment with a dramatic new look, cover grays, or explore with a new shade. Whatever you want to create, L'Or�al has the color to enhance and the expert advice to help.

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Your Dream Color

Learn hair color personality traits

Can hair color have an effect on your personality? Absolutely. Anytime you change your look, you reveal a different you. New hair can enhance your mood, style, and confidence, and change the way other people perceive you. We'll help you discover the individuality of your dream color.

Blonde
Light, sexy, and approachable are the adjectives most linked to blonde locks. Capture the carefree feeling of a sunny day at the beach or hint at classic Hollywood glam with an allover platinum or golden shade.

Brunette
Brown tresses project sophistication, thoughtfulness, and inner strength. Darker colors also connote earthiness and stability. Go ahead and channel your creative side with chocolate or hot toffee browns.

Red
Only about 3 percent of women are natural redheads, yet red is one of the most popular hair colors today. Head-turning ginger tones draw us with the promise of a fun, outgoing personality, while a deep, sultry scarlet reveals a dash of femme fatale.

Black
Secrets and exoticism come hand in hand with dark hair color. Black hair can enhance your prominent features like beautifully shaped eyebrows or exceptionally large eyes. In ancient Egypt, black hair was associated with power and Egyptian queens wore raven black wigs.