Hair Color

Enhance your natural beauty and reflect your personal style with color that's so beautiful, so vibrant, so you. Experiment with a dramatic new look, cover grays, or explore with a new shade. Whatever you want to create, L'Or�al has the color to enhance and the expert advice to help.

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Dream Color

Highlighting

Gray Hair

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Hair Color Essentials

Superior Preference� - The Gold Standard

Discover your glamorous side with fade-defying color that stays beautiful and shiny for up to eight weeks. With Fade-Defying Colorants, it stays true to tone for up to eight weeks without fading or turning dull and brassy. Care Supr�me� Conditioner, enriched with Vitamin E and UV filter, helps lock in first-day color vibrancy, brillance, and shine. This Award-Winning color earned the GLAM.COM Readers' Choice Award Superior Preference�, September, 2008.

Couleur Experte� Dual-Coloring System

Couleur Experte� is the only at-home dual-system coloring kit that combines in just one box permanent base color with harmonizing highlights. Thanks to perfectly coordinated shades, you can achieve a rich, elegant, salon-like look in just two easy steps.

Excellence to-Go" 10 Minute Allover Hair Color

Discover rich color and stronger-feeling hair - in just 10 minutes. Excellence to-Go" delivers rich, captivating color and 100% gray coverage in mere minutes. Simply no faster way to completely cover grays and reveal brilliantly beautiful color.