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Enhance your natural beauty and reflect your personal style with color that's so beautiful, so vibrant, so you. Experiment with a dramatic new look, cover grays, or explore with a new shade. Whatever you want to create, L'Orèal has the color to enhance and the expert advice to help.

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Learn about Coloring Gray Hair
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Coloring Gray Hair

Banish resistant grays with fresh color

Salt-and-pepper hair can make you look older than you feel. But you can still bring your color back to life with a new shade, and, no, it doesn't have to be an exact match of the original color of your hair.


Challenge Resistant Gray
Your hair appears gray when it loses all the pigment that gave it color. Gray hair can be more resistant to hair color than the pigmented hair. To make sure you are covering all of your gray hair, choose products specifically formulated to cover 100 percent gray, like Excellence Creme® or Superior Preference®. To get great results, apply color to gray areas first and leave it on for the maximum amount of time advised in the instructions. In a rush? Excellence® to-Go provides rich, radiant color with complete gray coverage in just 10 minutes.

Highlight It Away

If you have only a few gray strands and your hair is naturally blonde to medium brown, you can easily camouflage the gray in your base color by highlighting. You'll create a beautiful, multi-tonal effect that will appear very natural. If your hair is dark or you have a lot of gray, you can still use highlights to decrease the contrast of a salt-and-pepper look. The lighteners in the highlights will lighten your dark hair and leave the gray, resulting in a much more even shade.

Lighten Up

Very dark hair color, especially black, tends to intensify the appearance of wrinkles, lines, and other signs of age. Pick a shade one to two levels lighter than your natural color to help minimize the appearance of lines and wrinkles.

Hair Color Must Haves

Healthy lookling haircolor. Glossy color in just 10 minutes.
Touch On Highlights. Salon perfect highlights at your fingertip. Shop now