Meet the

Ruby
Rusty
Nose
Scarlet
Rojo

Together, the Red Nose Day Everyday Heroes are helping to end child poverty.
Hover your mouse over each Hero to learn about their super powers.
You can be an Everyday Hero, too. Noses on!

Ruby

Gives children a safe place to live day and night.

Rusty

Delivers school supplies to children in need.

Red

Gives power to help end child poverty.

Scarlet

Brings food to hungry children every day.

Rojo

Delivers medicine to sick children super quick.

Meet the Everyday Heroes!

Together, the Red Nose Day Everyday Heroes use their powers to help end child poverty. You can be an Everyday Hero, too. Noses on!

RED

Gives power to help end child poverty.

RED
RUSTY

RUSTY

Delivers school supplies to children in need.

SCARLET

Brings food to hungry children every day.

SCARLET
ROJO

ROJO

Delivers medicine to sick children super quick.

RUBY

Gives children a safe place to live day and night.

RUBY
  • Collect all 5

    Multiply your impact!

    Help end child poverty here at home and around the world.*

    Find a store Everyday Heroes. Red Nose Day 2019.
  • Share the fun

    Increase your impact with a box of Everyday Hero Red Noses.

    Share the fun. Increase your impact with a box of Everyday Hero Red Noses.

Recycle your
old Red Noses

After Red Nose Day you can recycle your Red Noses and Red Nose packaging at any Walgreens store and we'll turn them into items that continue to support kids.

Take the
#HeroHighFive
Challenge

Can you collect all five? Share a video of you wearing all five Everyday Hero Red Noses with the hashtag #HeroHighFive

Take the
#HeroHighFive
Challenge

Can you collect all five? Share a video of you wearing all five Everyday Hero Red Noses with the hashtag #HeroHighFive

Together, we've helped raise
nearly $150 million for kids who need it most

$1 can provide nutritious food for a child in need here at home1

$1 can help provide school supplies for a student in a developing country2

$5 can help provide medical supplies for a doctor's visit here at home3

$10 can help provide a safe place for a child in need during the summer4

$10 can help provide text books for a class of students in a developing country5

$1 can provide nutritious food for a child in need here at home1

$1 can help provide school supplies for a student in a developing country2

$5 can help provide medical supplies for a doctor's visit here at home3

$10 can help provide a safe place for a child in need during the summer4

$10 can help provide text books for a class of students in a developing country5


  • Meet the
    Red Nose Day
    grantee partners

    Money raised through Red Nose Day supports programs that keep children safe, healthy and educated in America and around the world. To learn more about the positive impact made by Red Nose Day, visit RedNoseDay.org/Impact.


Proud
Supporters

Purchase items and clip coupons from these proud supporters of Red Nose Day.6

Our partnership with Red Nose Day has created an incredible opportunity for the M&M's brand to
make a real difference,
and have fun doing it.

- Lee Andrews, VP of Corporate Affairs at Mars Wrigley Confectionery U.S.
  • Angie's
  • Arm & Hammer
  • Banana Boat
  • Blue Diamond
  • Bounty
  • Clear care
  • CORE Hydration
  • Dawn
  • Energizer Batteries
  • Enfamil
  • FedEx
  • Fig Newtons
  • FIJI Water
  • Flonase
  • GREENIES
  • Hallmark
  • Hawaiian Tropic
  • Hershey's Kisses
  • Ice Breakers
  • Jack Link's
  • Kleenex
  • Lorna Doone
  • Lysol
  • Microsoft
  • NEOSPORIN
  • Nice!
  • Nutter Butter
  • OGX
  • OPTI-FREE
  • Oral-B
  • OxiClean
  • Planters
  • Pledge
  • Premier Protein
  • Reese's
  • Salonpas
  • Schick
  • Secret
  • Shout
  • Skintimate
  • Sprite
  • Starbucks
  • Systane
  • TUMS
  • VOSS
  • Xbox Gift Cards
  • Walgreens brand

More ways we're helping

Walgreens is dedicated to helping people everywhere, every day. Because Every One Counts.

  • Get vitamins here. Change lives everywhere.

    Your vitamin purchase or donation helps give life-changing vitamins to children in need.7

    See how
  • WE Impact Lives

    Walgreens has teamed up with ME to WE to empower people to change the world with their everyday choices.

    Learn more

Frequently Asked Questions

  • What is Red Nose Day?

    Red Nose Day is a campaign to end child poverty, one nose at a time. Through the power of entertainment, Red Nose Day raises money and awareness to help keep children in need safe, healthy and educated in America and around the world.

    Red Nose Day returns on Thursday, May 23, 2019 when millions of Americans, celebrities and businesses will come together wearing their Red Noses—sold exclusively at Walgreens—to fundraise, donate and tune in for a special night of programming on NBC.

    In its first four years, Red Nose Day has raised nearly $150 million and positively impacted the lives of over 16 million children.

    How did Red Nose Day begin?

    Comic Relief, the charity behind Red Nose Day, was founded by Richard Curtis (award-winning writer and director of films like Love Actually and Four Weddings and a Funeral) as a way to harness the power of entertainment to drive positive change. The first Red Nose Day took place in the UK in 1988, and since then it has raised over $1 billion globally. Red Nose Day came to the US in 2015 dedicated to ending child poverty. Money raised supports programs in America and around the world that ensure children in need are safe, healthy and educated.

    Where can I buy a Red Nose for Red Nose Day?

    Purchase your Red Nose in store exclusively at a Walgreens or Duane Reade near you between April 22-June 30, or purchase in bulk online. Red Noses are available in a box of 40 or a box of 240 at Walgreens.com/RedNoseDay.

    How many Red Noses can I buy at a time?

    As many as you want! However, if you would like to buy in bulk then we recommend ordering online. Stores are unable to sell multiple boxes of Red Noses.

    Why are there five Red Noses this year? Can I still get a plain Red Nose?

    Red Nose Day and Walgreens are thrilled to introduce a collection of five character Red Noses: the Everyday Heroes. The Everyday Hero Red Noses remind people of their own power to make a difference. This year Red—the original Red Nose is still part of the mix—and is joined by Ruby, Rusty, Rojo and Scarlet. Each has a superpower to help end child poverty. The Everyday Hero Red Noses are sold in a "blind bag," and the Red Nose you choose will be a surprise.

    How much does it cost to buy a Red Nose?

    The Red Noses will be sold for $2 each. All profits of every Red Nose sold go to the Red Nose Day Fund to support programs that ensure children who are living in poverty are safe, healthy and educated. While the price has increased this year because the characters cost more to manufacture than the traditional Red Nose, this price increase delivers a greater donation—$1.30—to the Red Nose Day Fund. Walgreens does not make a profit from Red Nose sales or any Red Nose merchandise. No portion of the purchase is tax deductible.

  • How does my purchase of a Red Nose help to end child poverty?

    Every Red Nose sold helps to raise both funds and awareness for children in need. All profits of each Red Nose sold are donated to the Red Nose Day Fund. More than that, wearing a Red Nose is an amazing way to spread the message and get more people involved.

    Do the Red Noses contain latex?

    No. Red Noses do not contain latex. Red Noses are made out of polyurethane foam.

    Are the noses recyclable?

    The great news is that our new Red Noses are recyclable! After Red Nose Day, if you wish to recycle your Nose, just return it to your local Walgreens store and dispose of the Nose in a designated recycle bin located at the front of our stores. We will take care of the rest.

    If only $1.30 of each Red Nose purchase goes to charity, where does the other 70 go?

    Red Noses are sold for $2 each, with $1.30 being contributed to the Red Nose Day Fund. The remaining amount contributes to the cost of a Red Nose—Walgreens does not make a profit from Red Nose sales. No portion of the purchase is tax deductible.

    How much of each purchase of Red Nose Day Products are donated to the Red Nose Day Fund?

    All profits from the purchase of a Red Nose or other Red Nose Day merchandise (Pin Badge, Wristband or Pen) are donated to the Red Nose Day Fund, as well as 100 percent of any cash donations. In four years we have helped Red Nose Day raise nearly $150 million and helped more than sixteen million children living in poverty. Thank you for your support!

    Why do Red Noses ring up with sales tax?

    Walgreens is not a tax-exempt organization. These sales are taxable as Walgreens is purchasing the Red Noses, adding them to our inventory for resale and selling them through our cash registers, which makes them part of our sales and taxable.

    Walgreens is donating all profits from every sale to the Red Nose Day Fund, which is tax exempt, but that has no bearing on the original sales made at the cash register.

    How does the Red Nose Day fund work?

    The Red Nose Day Fund provides grants to organizations for programs in America and around the world that ensure children who are living in poverty are safe, healthy and educated. Red Nose Day's 2019 Grantee Partners include the Boys & Girls Clubs of America; charity: water; City Year; Children's Health Fund; Covenant House; Feeding America; International Rescue Committee; Laureus Sport for Good; Save the Children; The Global Fund; and UnidosUS.

    Learn more about Red Nose Day at RedNoseDay.org.


* From April 22, 2019 thru June 30, 2019, Walgreens will donate 50% of the retail purchase price of every Red Nose, Wristband, Pen and Pin Badge sold to Comic Relief Inc.'s Red Nose Day Fund, which helps lift children out of poverty in the U.S. and internationally. For more information, visit RedNoseDay.org. This contribution is not tax deductible.

1 Source: Boys & Girls Clubs of America

2 Source: Save the Children

3 Source: Children's Health Fund

4 Source: Boys & Girls Clubs of America

5 Source: Save the Children

6 Walgreens vendors who support Red Nose Day have contributed to a flat donation to Comic Relief. Please support their decisions by buying their products this month. Additional purchases won't affect the donation.

7 Walgreens will donate 1% of participating products' retail sales made 1/1/18-12/31/20 to Vitamin Angels.

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