Walgreens Supplier Success Story: Vera Moore Cosmetics

Serving Every Shade of Beautiful

Vera Moore

Walgreens and Duane Reade LOOK Boutiques bring unique and targeted beauty products, including Vera Moore Cosmetics, to market in an upscale customer experience.

Launched in 1979 by former actress Vera Moore, the premium line of skin care and makeup products is specially formulated for skin tones "from ivory to ebony," Moore says. Over the years, the brand grew steadily; placement in Walgreens and Duane Reade's LOOK Boutiques represented a break-through opportunity.

"As an entrepreneur, this is what you dream of. You can have a great product, but if no one knows about it, it doesnt matter." She adds: "Walgreens has given us the visibility that we need to grow."